Speak Clearly, Write Simply©
By
Michael Casey
I don’t know about you but I am NOT impressed by
people who speak in circles. By people who want to blind everybody else with
science so to speak. Talk simply and clearly, so the majority understand
without having to scratch their heads.
Yes in ages past, the peasants could not
understand what the master was saying, so he must be right because we are the ill
educated, and he is the master after all. Then the printing press was invented and
everybody could read. So we were not as impressed with the master’s learning.
Then you get the great writers, are some trying to
impress themselves, polishing their own ego. I like a good story, either well
told or well written, storyteller is the 2nd old profession in the
world. Somebody had to tell the rest of the tribe what went on in the bushes,
or whatever was the ancient equivalent of behind the bike sheds.
We have the quality newspapers and the tabloids,
the style is different in each. You have the Dan Browns and the Jeffery
Archers, each tells things differently. One is a storyteller and the other
thinks because his plots are good people will put up with the lack of good
storytelling.
Frank Cason used to say “It’s the way I tell them,”
and he was right. Telling tales is a skill, a great skill, the storyteller got
a seat by the fire, and a bite to eat, nowadays they are called After Dinner
Speakers. It is an industry in itself, I’d love to get my foot in that door.
The use of words as toys, that can be built like
Lego into many different things. You have love songs which will pluck at your
girl’s heart strings and get you into her bed. We have songs that’ll make your
blood boil as you march off to war. We have melodies that bring tears to all
our eyes, simple words can have so much power. Think of Last Night of The
Proms.
A speech in the House of Commons has rallied the
Nation in time of war, mere words have changed a nation’s course in History
itself. I believe that it is the simple clear words that have counted most,
which have exploded through History, and beaten tyrants into the dust.
So all you writers and speakers out there, this is
not The Good Old Days, with Leonard Sachs introducing the acts. Communication means
what it says, the transfer of ideas from one person to another. And if the
ideas are not being transfer then it’s your fault and not theirs, so keep it
simple, or do you enjoy the sound of your own voice?